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Vice President, Marketing

Company Name:
Twins Enterprise, Inc.
Vice President, Marketing: Confer with senior executive team to lead 47 Brand's strategic business development in product management and marketing strategies. Coordinate and develop key merchandising initiatives that drive the financial goals of the company and meeting the market needs of the consumer. Provide strategic guidance on the development and execution of national brand marketing strategies, develop national advertising team, online marketing and support services for the brand. Advise on effective branding management including formulating pricing models, national marketing budgets, and field marketing promotions and retail promotions. Advise on pricing dynamics of 47 Brand product development and service packages to optimize for revenue generation and market competitiveness. Provide guidance on the acquisition and retention of market knowledge amongst various market sectors (NFL, MLB, NBA, Universities and Colleges). Utilizing experience in managing multimillion dollar sports product marketing budget and demonstrated experience in consumer/retail market, consumer/sports product branding, and excellent communication, presentation and project management skills. Job based in Westwood, MA. Approximately 10-15% travel to trade shows and meetings.
Requires Bachelor's degree in Sports Marketing/Management, Physical Education and Management or a closely related field and at least 7 years of related experience as Marketing Director (or related) in consumer/sports product marketing field.
Apply: mail resume, cover letter & salary requirement to: J. Keane, Twins Enterprise, 15 Southwest Park, Westwood, MA 02090. No calls or emails.

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