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Senior Marketing Specialist, Energy Efficiency

Job Description Summary: This position supports the execution of multiple marketing programs, advertising campaigns and sales initiatives in the company's three operating states (MA, CT, NH).The senior marketing specialist will ensure consistency with business branding and objectives and execute projects based on Eversource principles.This position requires close integration with key internal customers, business and sales management, and the other members of the marketing outreach and communications team.The specialist will be detail-oriented, able to prioritize projects in a fast-paced, team-oriented environment and be both a team player and individual contributor. Assists in handling key marketing functions, processes, and programs related to achieving goals Provides strategic input on media planning and execution Collaborates with members of the marketing team to assist in the planning and execution of marketing plans and campaigns Maintains monthly, quarterly and annual marketing departmental advertising calendars and budgets Analyzes research and measurement of campaigns and programs, communicates results and recommends improvements and/or adjustments Coordinates with internal and external copywriters, graphic designers, photographers, and other vendors Acts as a key facilitator to external public relations and ad agency resources Oversees, with the manager's guidance, the creation of the department's Leads, with the manager's guidance, the creation and execution of the department's advertising assets - radio, TV, print, digital, etc. Assist in the planning and execution of events, conferences, and sponsorships Leads the writing and editing process of the company's three-year plans, as it relates to Energy Efficiency Participates in a continuous improvement team to facilitate departmental workflow processes.  Conducts annual vendor reviews to ensure management is informed of vendor capabilities, best practices, and cost saving ideas. Additional duties assigned as business needs dictate Travels approximately 10% of time Qualifications: Technical Knowledge/Skill: Be enthusiastic, a quick-learner and eager Proficient/expert-level use of Microsoft Office; Word, Excel and PowerPoint Ability to work independently and as part of a team Self-starter with strong desire to learn Results-driven, self-starter with the ability to handle multiple priorities in a fast-paced environment Excellent time management and organizational skills Excellent written, verbal, and interpersonal communication skills Education:                                     Bachelor's degree in Marketing, Communications, English or Business Experience:                                   8+ years marketing experience
Salary Range: NA
Minimum Qualification
8 - 10 years

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